Bryan's BA223 Marketing Blog

Doing Marketing Differently During the COVID-19 Crisis Speakers: Jeff Jimerson and Logan Hoffman What is Marketing? - Marketing is about establishing relationship with customers - Marketing is communication is branding - Go to: generate brand awareness - Authenticity, not gimmicks - At this time, transparency is more important than ever Steps to take in order to set up a successful marketing  1. Defining value proposition 2. Understanding your audience: Who uses your services most frequently? What types of communication appeals to them the most? 3. Communicating in your authentic voice: Straightforward? Soft and caring? Tone and attitude should be the same as the customer, and you should just be yourself. Different ways to do marketing: - Digital Marketing: marketing efforts using digital media (Social media, pay-per-click, online PR) - Inbound Marketing: Attracting people that are already interested - Mass Marketing: Billboard and TV ads, targets ...

The company I chose to observe the social media presence is Netflix and their recent success on their new movie "Extraction" featuring Chris Hemsworth. Netflix's value proposition is to provide a unique channel to watch films and TV series. Recently, Netflix has come out with a new movie called "Extraction" and it has amassed 90 million viewers within the first month after the release, marking it the biggest premier in Netflix history.  Following the premier of the movie, people have been flooding social media posting comments related to the movie, some praising Netflix for a creating a good plot and some criticizing the violence and casting. I chose to write this blog post about Netflix because of how they market their newly released movies. Netflix has adopted a business model where they do not push advertisements as a main means of boosting revenue, while still keeping a faithful customer base. Popular series such as "House of Cards" were m...