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Marketing during COVID-19

Doing Marketing Differently During the COVID-19 Crisis Speakers: Jeff Jimerson and Logan Hoffman What is Marketing? - Marketing is about establishing relationship with customers - Marketing is communication is branding - Go to: generate brand awareness - Authenticity, not gimmicks - At this time, transparency is more important than ever Steps to take in order to set up a successful marketing  1. Defining value proposition 2. Understanding your audience: Who uses your services most frequently? What types of communication appeals to them the most? 3. Communicating in your authentic voice: Straightforward? Soft and caring? Tone and attitude should be the same as the customer, and you should just be yourself. Different ways to do marketing: - Digital Marketing: marketing efforts using digital media (Social media, pay-per-click, online PR) - Inbound Marketing: Attracting people that are already interested - Mass Marketing: Billboard and TV ads, targets ...
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Social Listening

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The company I chose to observe the social media presence is Netflix and their recent success on their new movie "Extraction" featuring Chris Hemsworth. Netflix's value proposition is to provide a unique channel to watch films and TV series. Recently, Netflix has come out with a new movie called "Extraction" and it has amassed 90 million viewers within the first month after the release, marking it the biggest premier in Netflix history.  Following the premier of the movie, people have been flooding social media posting comments related to the movie, some praising Netflix for a creating a good plot and some criticizing the violence and casting. I chose to write this blog post about Netflix because of how they market their newly released movies. Netflix has adopted a business model where they do not push advertisements as a main means of boosting revenue, while still keeping a faithful customer base. Popular series such as "House of Cards" were m...
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Marketing in the News

With the COVID-19 situation happening around us at this moment, there has been a change in demand of the products being bought in the stores. It can be seen in the local supermarkets, where there is a highly increased demand for hygienic products such as tissue paper, paper towels and more. The situation has also impacted the amount of these products offered to customers with one pack of tissue being sold to each family at one time. One of the biggest companies that produce these products, Procter & Gamble (P&G) has seen a rise in demand for a lot of their products. I wanted to see how big companies are responding to the increased demand of cleaning products and medicine.  The article I chose came from marketingweek.com and it talked about the sudden rise of demand in a lot of P&G products. These products include: cough medicine, cleaning products, beauty products and baby products. Even shaving products like Gillette razors are experiencing a significant rise in de...
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About Me

My name is Bryan Julius, and I am from Jakarta, Indonesia. I am 22 years old, and I am currently in my senior year of university. I am taking BA 223: Marketing because of a couple reasons, one being that it is a requirement for my degree completion. The other reason to take this course is because I am interested in the basic fundamentals of marketing and how companies use different strategies to be able to place products in the eyes of potential customers. I am a marketing major and I chose to pursue this major because I marketing deals with how customers perceive the products and make decisions on whether to buy them or not. In a sense for me, marketing is related more to the psychology of decision of the customers and that's why I am interested in marketing. Outside of college, playing musical instruments is one of my passion. I've been playing the guitar since I was in 5th grade, and I picked up the piano just during freshmen year. Something else I'm really passio...
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